Ashford BUS 690 Week 4 DQ 2


Grand Strategies


Please review Exhibit 7.19 and 7.20 and the video Strategic thinking about disruptive technologies prior to starting your analysis. Distinguish between the following pairs of grand strategies and try to use textbook examples or examples from another source.


  • Horizontal and vertical integration

  • Conglomerate and concentric diversification

  • Product development and innovation

  • Joint venture and strategic alliance

    Respond to at least two of your classmates’ posts. Please ensure to use both the video and our textbook in your discussion.


    Gresham, K. [According to Gresham]. Vertical and horizontal integration [Video file]. Retrieved from

    Pearce, J.A. & Robinson, R.B. (2011). Strategic management: Formulation, implementation and control (12th ed.). New York: McGraw-Hill.


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