Discussion Question #3

Please read the attached Case 4-1 (“JetBlue Airways: Regaining Attitude”) in Corporate Communication and respond to the following questions below:  

  • (1) Clearly and concisely identify what was the most significant business problem JetBlue faced and support your claim.
  • (2) Assess and identify the critical constituency issues.
  • (3) Articulate what you believe are the three most desirable outcomes.
  • (4) Discuss at least three communications best practices implemented by JetBlue.

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