discussion 2

s you prepare to write your second discussion for this week, take a few moments to do the following:

   
Reflect Icon

Reflect: Before drafting your initial post, take time to reflect on your rough draft. Is the claim in your thesis statement fully developed and supported throughout your essay? Do your topic sentences support your thesis statement? Have you supported your claims with evidence? Will you be submitting your draft to the Ashford Writing Center for review?

 
Write Icon

Write (due Thursday, Day 3): Share your essay rough draft by attaching it to your post as a Microsoft Word document. Include an APA-formatted references list for the sources used in your essay. In 200 to 300 words, identify and explain the following:

  • Describe and explain your review process. How did you review your rough draft for logical fallacies, citation errors, and potential plagiarism (e.g., Turnitin)?
  • Discuss any specific questions you have regarding your essay structure.

Please review the Week Four Discussion 2 Initial Post Template before writing your response.

   
     
   

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Discussion 2

“Product and Distribution Strategies” Please respond to the following:

  • Choose one of the following products: line of furniture manufactured from recycled and reclaimed materials, custom designed jewelry, handicraft supplies, or talk radio show. 
    • Select a distribution strategy for the product you chose.
    • Describe specifically where and how your product would be sold.
    • Describe the reasons for your strategy.
  • From Case Study 12.2, analyze the distribution strategies for broadcast and cable TV, Internet programming, and advertisers. Propose how these strategies might converge.
  • Case Study information:
  • Nearly all observers are sure that someday soon, consumers will watch televisions anywhere, on any device—television, computer, or smartphone. Today, once major shows are aired, broadcast TV networks upload them onto their Web sites or to sites such as Hulu and YouTube. One survey reported that in one month alone, more than 178 million Americans watched 33 billion TV shows online.
    Across the Atlantic, Britons use BBC’s iPlayer to catch up with missed TV episodes online. The BBC and other British networks plan to unite broadcast television with online media in a new, hybrid configuration.
    In the United States, viewers have enjoyed watching TV shows on their computers for free. Those days may be over soon—or then again, it may take a little longer.
    Advertising fees bring a total of $70 billion to broadcast and cable television networks. Cable and satellite providers pay broadcast networks billions more in retransmission fees and make billions in fees from subscribers.
    But when broadcast television networks upload their shows to the Internet, viewers don’t have to pay cable and satellite providers, and the networks lose the revenue from cable and satellite licensing fees. Advertisers pay the networks for the right to embed their ads within the video content. But many advertisers shy away from online television because there is still no clear way to measure how effective their commercials will be. One observer says, “Advertisers aren’t going to pay for the right to sponsor content [TV shows] unless they know how many people are watching it. The technology is available, but it is still in the process of being implemented.”
    Online television still has one major drawback: most of it is not live. CBS had live, online coverage of the recent NCAA basketball tournament, but that was an exception. Live broadcasts of shows such as American Idol and the Super Bowl charge the highest advertising fees. But online licensing problems and technical issues have made TV networks wary of live online broadcasting.
    As viewers exercise their increasing options to watch what they want when they want it, some analysts predict that the only programs that large numbers of people will view at the same time will be sports events and news programs. Some viewers have even stopped their cable subscriptions and watch TV exclusively online via downloads from Netflix, iTunes, and Amazon.
    Another difficulty is that no one has yet developed a way to make the potentially infinite array of Internet programming available on television in a user‐friendly manner. But as in Europe, Internet‐ready televisions will be available in the United States. Best Buy has announced that soon all the Internet‐ready televisions it sells will give buyers the option of subscribing to a Best Buy trove of downloadable broadcast materials. Other TV manufacturers will likely make similar offers.
    Subscription television services may be the way of the future, although some generic shows, such as news, cooking shows, and how‐to programs will remain free just because they are not unique. Recently, Microsoft unveiled its Mediaroom 2.0, which combines client software with cloud‐based services to allow consumers to watch shows either on a flat‐screen TV, a personal computer, or, in the future, on compatible smart phones. Enrique Rodriguez, Microsoft’s corporate vice president for TV, Video and Music Business, says, “We want to make it easier for consumers to find and discover great content, to watch, listen and engage in new ways, and to do so anywhere and on any screen.”

Just in case you need an assignment done, hire us. Using our writing services will make your life easier because we deliver exceptional results. Use us to get an A!

We are the Best!

course-preview

275 words per page

You essay will be 275 words per page. Tell your writer how many words you need, or the pages.


12 pt Times New Roman

Unless otherwise stated, we use 12pt Arial/Times New Roman as the font for your paper.


Double line spacing

Your essay will have double spaced text. View our sample essays.


Any citation style

APA, MLA, Chicago/Turabian, Harvard, our writers are experts at formatting.


We Accept

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Discussion 2

“Product and Distribution Strategies” Please respond to the following:

  • Choose one of the following products: line of furniture manufactured from recycled and reclaimed materials, custom designed jewelry, handicraft supplies, or talk radio show. 
    • Select a distribution strategy for the product you chose.
    • Describe specifically where and how your product would be sold.
    • Describe the reasons for your strategy.
  • From Case Study 12.2, analyze the distribution strategies for broadcast and cable TV, Internet programming, and advertisers. Propose how these strategies might converge.
  • Case Study information:
  • Nearly all observers are sure that someday soon, consumers will watch televisions anywhere, on any device—television, computer, or smartphone. Today, once major shows are aired, broadcast TV networks upload them onto their Web sites or to sites such as Hulu and YouTube. One survey reported that in one month alone, more than 178 million Americans watched 33 billion TV shows online.
    Across the Atlantic, Britons use BBC’s iPlayer to catch up with missed TV episodes online. The BBC and other British networks plan to unite broadcast television with online media in a new, hybrid configuration.
    In the United States, viewers have enjoyed watching TV shows on their computers for free. Those days may be over soon—or then again, it may take a little longer.
    Advertising fees bring a total of $70 billion to broadcast and cable television networks. Cable and satellite providers pay broadcast networks billions more in retransmission fees and make billions in fees from subscribers.
    But when broadcast television networks upload their shows to the Internet, viewers don’t have to pay cable and satellite providers, and the networks lose the revenue from cable and satellite licensing fees. Advertisers pay the networks for the right to embed their ads within the video content. But many advertisers shy away from online television because there is still no clear way to measure how effective their commercials will be. One observer says, “Advertisers aren’t going to pay for the right to sponsor content [TV shows] unless they know how many people are watching it. The technology is available, but it is still in the process of being implemented.”
    Online television still has one major drawback: most of it is not live. CBS had live, online coverage of the recent NCAA basketball tournament, but that was an exception. Live broadcasts of shows such as American Idol and the Super Bowl charge the highest advertising fees. But online licensing problems and technical issues have made TV networks wary of live online broadcasting.
    As viewers exercise their increasing options to watch what they want when they want it, some analysts predict that the only programs that large numbers of people will view at the same time will be sports events and news programs. Some viewers have even stopped their cable subscriptions and watch TV exclusively online via downloads from Netflix, iTunes, and Amazon.
    Another difficulty is that no one has yet developed a way to make the potentially infinite array of Internet programming available on television in a user‐friendly manner. But as in Europe, Internet‐ready televisions will be available in the United States. Best Buy has announced that soon all the Internet‐ready televisions it sells will give buyers the option of subscribing to a Best Buy trove of downloadable broadcast materials. Other TV manufacturers will likely make similar offers.
    Subscription television services may be the way of the future, although some generic shows, such as news, cooking shows, and how‐to programs will remain free just because they are not unique. Recently, Microsoft unveiled its Mediaroom 2.0, which combines client software with cloud‐based services to allow consumers to watch shows either on a flat‐screen TV, a personal computer, or, in the future, on compatible smart phones. Enrique Rodriguez, Microsoft’s corporate vice president for TV, Video and Music Business, says, “We want to make it easier for consumers to find and discover great content, to watch, listen and engage in new ways, and to do so anywhere and on any screen.”

Just in case you need an assignment done, hire us. Using our writing services will make your life easier because we deliver exceptional results. Use us to get an A!

We are the Best!

course-preview

275 words per page

You essay will be 275 words per page. Tell your writer how many words you need, or the pages.


12 pt Times New Roman

Unless otherwise stated, we use 12pt Arial/Times New Roman as the font for your paper.


Double line spacing

Your essay will have double spaced text. View our sample essays.


Any citation style

APA, MLA, Chicago/Turabian, Harvard, our writers are experts at formatting.


We Accept

Secure Payment
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