Logistics marketing

Suggest ways in which logistics can play a part in the marketing mix for:

a a manufacturer of cleaning products like CleanCo (Case study 2.4);

b a retailer such as Tesco (Case study 1.1);

c an automotive repair and recovery firm such as Talleres Auto (Case study 1.6);

d food suppliers such as CN and CS (Case study 2.6).

In each case, specify the organization you have in mind and explain the reasons for your suggestions.

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