1. Marketing Plan (25%)1

      This is an individual project where you will develop a comprehensive marketing plan for an actual product or service for an existing public corporation. Consider this as your Final Exam. We will use Appendix One in our text as our guide for your Marketing Plan.

      The Plan will be delivered in two stages:

      Stage One

Each student will provide a two-page, single-spaced, business block format proposal

for the company and product/service you will use for your Plan. In the proposal include: a company profile including a brief five-year financial overview and its current marketing situation. Helpful sources for this assignment include the databases from our library workshop. 

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