Product and Service Design

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This week’s course materials present examples of how integrating product and service design into your pursuit of operational excellence can be an effective strategy to increase your organization’s competitive advantage. Support your response to the prompts below with specific references to this week’s course materials. Identify two articles or videos from this week’s materials that you found to be most useful. What were your takeaways from these? Select any product or service that you are familiar with, either as a provider or as a consumer. Based on what you have learned in the course, describe how effective its design is in meeting customer needs. Week course materials Experts of Practice Videos This week’s videos address the importance of listening to the customer and constantly looking for ways to improve and innovate. Does your organization embrace the practice of continuous improvement and seeking new ideas? Is it a core value that is rewarded? Weekly Materials Required Readings and Activities · Week 9 Lecture Notes View PDF Download View PDF| Listen MP3 · Liedtka, Why Design Thinking Works · LinkedIn Learning: A Design Thinking Approach to Putting the Customer First · A.G. Lafley on Embracing Customer EmpathyLinks to an external site. · Tim Brown: Use Design Thinking EverywhereLinks to an external site.

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