The Executive Memo

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The Assignment 1. Listen to the video on Customer Service vs Customer Experience (Week 5 Reading and Supplemental Materials). 2. In a one to two-page executive memo, identify at least three (3) customer or client concerns/issues that may negatively impact the digital transformation ( i.e., using AI to improve services). 3. Provide a resolution to address each concern or issue. 4. Discuss how artificial intelligence can help manage the customer experience. 5. Include credible sources to support each resolution.

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