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1.Briefly compare and contrast the concepts of needs, wants, and demand, explain with the help of examples keeping an eye into your surroundings. Discuss how these concepts relate to marketing practices


2.Identify and describe the main components of a company’s Marketing Environment. Explain with the help of your own where you work or any organization.


References stated for each part


HR mangement:

1-What is the purpose of a continuous improvement program? What role does HRM play in assisting continuing improvements?



2- Discuss the implications of hiring contingent workers from both the organizational and contingent worker perspective.


References stated for each part



1.Recognize and describe Web 2.0 applications with suitable example.

2.Identify and describe the unique features of e-commerce technology and discuss their business significance.

3.Define e-commerce and describe how it differs from e-business. What are the Eight Key Elements of a Business Model and discuss value preposition.

References stated for each part

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