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In a Supply Chain framework which does not include the sales and marketing organizations, there are critical dependencies. Identify a manufacturing / product based company and for each question make a recommendation with business rationale. Describe the company, the organization design of the Supply Chain functions (what is included) and list who (functional title) do the following groups report to in the company leadership: Supply Chain lead, the sales lead and the marketing lead.

  1. What information must the sales team provide to the Supply Chain organization and what is the minimum lead time for the communication to achieve the sales goals in the company you selected? Be specific in your recommendation and rationale.
  2. What 1 or 2 actions can a marketing team implement which impacts the targets of the Supply Chain metrics of high product availability and minimum stock out conditions?
  3. What actions should a manufacturing organization take in communication and preparation with the field sales and marketing teams to influence their (sales/marketing) assessment of customer demand?

Develop a minimum 6-page paper that examines the topic addressing all questions with at least two references and bibliography. Please note your reply must be comprehensive. This denotes that all work must include proper title page and bibliography. The use of “wiki’s” are unacceptable in academic work as are blogs and unauthorized websites. All reference works must be scholarly therefore it is suggested to use the available links in the electronic library to aid your efforts.

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