Calculate the price
your order:

275 words
Approximate price
$ 0.00

i need help with my home work

Ethics in the Marketing Research Process

In this Assignment, you will engage in analyzing the marketing research process and ethical concerns that marketing research managers must consider while conducting research. Write a 2-3 page APA style formatted critical essay, answer the following questions:

Topic 1. Using the steps of the research process to structure your thinking, analyze the following marketing research scenario based on your understanding of the Chapter 1 and Chapter 2 readings:

The FlyRight Airline Company was interested in altering the interior layout of its aircraft to suit the tastes and needs of an increasing segment of its market businesspeople. Management was planning to reduce the number of seats and install small tables to enable businesspeople to work during long flights. Prior to the renovation, management decided to do some research to ensure that these changes would suit the needs of the passengers. To keep expenses to a minimum, the following strategy was employed:

Questionnaires were completed by passengers during flights. Due to the ease of administration and collection, the questionnaires were distributed only on the short flights (those less than one hour). The study was conducted during the second and third week of December, as that was when flights were full. To increase the response rate, each flight attendant was responsible for a certain number of questionnaires. Management thought this was a good time to acquire as much information as possible; hence, the questionnaire included issues apart from the new seating arrangement. As a result, the questionnaire took 20 minutes to complete.

Topic 2. In marketing as in other aspects of business, it is critical that professionals make sure to act in an ethical manner both legally and socially. In this age of interconnectedness, one unethical move can become an Internet video or comment that spreads rapidly, not just locally but potentially throughout the world. From a marketing standpoint, it is critical to take into account the impact of an organization’s decisions on other people and the environment.

Consider the following situations. For each, discuss whether or not the action was morally ethical under the three methods of ethical reasoning (i.e., utility, rights, and justice approaches).

a. The director of research for a financial institution, noting that the deadline for an important research report was fast approaching, decided to cut the required sample size in half and instructed her researchers not to mention the sample size on any of the slides that would be prepared for presentation to decision makers. She justified her actions by explaining that the research wasn’t all that important anyway and “certainly not worth the cost of potentially having to fire workers if the report wasn’t issued in time.”

b. One of the researchers in the previous example also recognized that the project wasn’t going to be completed by the deadline. Fearing for his job—and working on his own—he proceeded to complete a number of surveys—106 in total—at home so that the project could move forward much more quickly.

c. Knowing that many respondents want to “help” a researcher by supplying the answers that they think the researcher wants to hear, a marketing researcher for a well-known department store began sending surveys from the unknown “Taylor Research Group” instead of using the company’s name on the cover letter. He noted that after making the change, the responses to customer satisfaction questions became less positive.

For additional requirements in relation to this Assignment, download the grading rubric below.

Directions for Submitting this Assignment:

Review the grading rubric below before you start. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center. Compose your Assignment as a Microsoft® Word® document and save it with your first name initial and last name (Example: TAlex-MT355 Assignment-Module 1.docx). Submit your file by selecting the Module 1: Assignment Dropbox by the end of Module 1.


ID: MT355-01-12-A
Rubric attached, book to be used for reference is Basic Marketing Researcy Customer insights and Managerial Action 8th Edition.

Basic features

  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support

On-demand options

  • Writer's samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading

Paper format

  • 275 words per page
  • 12pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, CHicago/Turabian, Havard)

Guaranteed originality

We guarantee 0% plagiarism! Our orders are custom made from scratch. Our team is dedicated to providing you academic papers with zero traces of plagiarism.

Affordable prices

We know how hard it is to pay the bills while being in college, which is why our rates are extremely affordable and within your budget. You will not find any other company that provides the same quality of work for such affordable prices.

Best experts

Our writer are the crème de la crème of the essay writing industry. They are highly qualified in their field of expertise and have extensive experience when it comes to research papers, term essays or any other academic assignment that you may be given!

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:

Expert paper writers are just a few clicks away

Place an order in 3 easy steps. Takes less than 5 mins.

Open chat
Ⓜ️Need help?
Hello 👋
How can we help you?